Job title: Brand Lead

  • Location: Mumbai

  • Job type: Permanent

  • Travel: 20 %

About the job

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

Our Team:

This role is part of the Consumer Health Care Marketing team of Sanofi India. The team is committed to building purposeful power brands through robust marketing strategies activated on relevant consumer insights.

Main responsibilities:

  • This role will be responsible for leading a team of brand managers to achieve the growth agenda for a cluster of critical brands for India

  • Lead the team in the brand planning process and creation of marketing plans with optimum management of A&P budget

  • Performance management of the brands, tracked through delivery on key metrics – Top line, brand profitability, market share, prescriptions, prescribers

  • Work closely with the Trade Marketing team to create robust Trade and Communication Strategy capable of delivering market beating growth

  • Lead projects to enhance the outreach of legacy brands to get more HCPs/ consumers into the franchise

  • Ensure execution excellence in delivery of marketing interventions across different channels and events

  • Work in close partnership with sales team to ensure marketing programs are driven consistently and in a high-quality manner.

  • Strong tracking and measurement of marketing programs feeding into further plans for the brand

  • Support the development of an innovation pipeline / identify future growth opportunities that the brands can leverage

  • Maintain an outside in perspective for the brand through external relationships with industry associations, KOLs, global counterparts, agencies, etc

About you

  • Experience : Past experience of independently managing a brand portfolio for at least 10-12 years with a proven track record of creating scalable and successful marketing strategies. Experience in working with agencies to design impactful science led marketing communication, driving high quality marketing interventions through sales team and creating strong touch points through digital platforms. Experience in conceptualizing and commercializing innovations.

  • Soft skills : Strong analytical, communication (verbal and presentation) and Creative skills

  • Technical skills : Marketing & Brand Management, Fluency with Microsoft Office

  • Education : MBA from a reputed institute. Graduate in B.Pharm / BSc. will be a plus

  • Languages : English, Hindi