Category Development Director, Mass Channel

Location: Bentonville, Arkansas

Travel Expected: ~20%

Job Type: Full time

About the Job

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Job Responsibilities

  • Category Leadership: Ability to define omni strategies that deliver sales and share growth to help position Sanofi as the “go-to” partner on thought leadership and category expertise in our departments with retailers.

  • Retailer Focused: Understand the retailer’s strategy for the category and bring insights & ideas on how to drive category growth in sales and share for the retailer and Sanofi brands. Role will be responsible for driving deeper leadership engagement and influence in both the Sanofi categories in which we play and untapped white space opportunities.

  • Category Analytics: Partners with Sales Team Lead, Sales Directors, NAMS to build the category analytics needed to drive Sanofi’s business at retail.

  • Shopper Insights: Lead shopper insights projects for Walmart, partnering cross functionally with our Shopper Insights and CMI teams.

  • Digital Analytics: Partner with Digital Center of Excellence to analyze Sanofi’s digital position on key retailer’s online sites and identify opportunities for optimization around digital shelf, content, performance, and offer.

  • Shelf Analytics: This position should be able to determine and develop new ideas on how to optimize assortment, placement, or space to drive category growth for both the B&M and Digital shelf. There are no retailer advisory responsibilities today, but a strong focus on finding ways to optimize the shelf with an omni focused mindset. Must be willing to learn virtual reality shelving software and help develop the team on the capability.

  • Team Development: Lead and Develop a team of 3 insights and sales analytics managers and analyst. Collaborate with broader Cat Man Team.

  • Cross-functional Engagement & Partnership: Ability to partner & communicate with Senior Leadership and internal partners, such as Sales Strategy, Category Management, and Shopper Insights, advising on channel strategies, shelving recommendations and category opportunities from the retailer lens. This role also will need to lead and coach the team on how to leverage internal research and deliverables, translating them into tactics that drive category growth at the retailer.

About You

  • 10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experience

  • Ability to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way that drives action

  • Strong collaboration skills across multiple functions- National Account Managers, HQ Category Management, Sales Strategy, Digital COE, etc..

  • Exceptional communication skills with the proven ability to create fact-based presentations to translate sales objectives

  • Ability to lead a team, but also willingness to jump in and do the analytics when necessary

  • Advanced knowledge of Circana/Nielsen, Numerator, Kantar, Mintel, Luminate, etc.

  • Working knowledge or willingness to learn systems like PowerBI, Virtual Reality Shelving Tools, Content Analytics tools

  • Preferred Walmart & Target experience

  • Related Bachelor’s degree with successful CPG Sales experience in Category Management/Insights/Sales Strategy

Pursue Progress, Discover Extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video ( and check out our Diversity Equity and Inclusion actions at ( !

The salary range for this position is $142,000 to $200,000. In addition to sales incentive (role may my eligible for long term incentive depending on level and performance); all compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the link,



At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.