Sanofi Group US Director Hemophilia Patient Marketing in Cambridge, Massachusetts
The Hemophilia Director Patient Marketing will be responsible for the management of unbranded hemophilia disease and lifestyle education strategy, programs and tactics that are critical to the success of the Sanofi Genzyme Rare Blood Disorders Hemophilia Team. The successful candidate will support innovation and tactical execution of the Hemophilia unbranded disease and lifestyle marketing strategies including ownership from concept to development and deployment of key digital and personal and non-personal materials and tactics. The role is responsible for close coordination to develop a complementary strategy to the Hemophilia brand strategies and for coordination with the patient support services team for program and tactic execution. The hemophilia product portfolio consists of two highly visible products and two priority launches. The US Director Patient Marketing, Hemophilia, will report to the Head of Hemophilia Marketing, US and will be based in Cambridge, MA .
Lead the development, creation, and implementation of unbranded consumer educational materials
Lead non-personal digital promotional plans and tactics for consumers on hemophilia and living with hemophilia topics
Demonstrate deep knowledge of the Hemophilia patient journeys and educational needs
Support patient engagement and programs and events
Partner closely with field facing consumer education teams to ensure message pull through, provide support, monitor performance, and uncover opportunities and issues in execution
Work with cross-brand teams to develop, coordinate, and execute a cohesive consumer education and engagement strategy
Support strategic planning for launched and pipeline products
Ensure that all marketing processes, documents and tactics are developed and implemented in accordance with Sanofi Genzyme corporate compliance guidelines.
Lead creative agency management, status meetings, program schedules, and budgetary management
Foster strong partnerships with Medical Affairs, Market Research, Regulatory, Legal, and other functions
Has responsibility for oversight and effective management of all team members (i.e., direct and indirect reports) to include but not limited to the following:
Annual objective setting
Mid-year and end-of-year reviews
Coaching and counseling as appropriate
Recruitment, selection, development, and retention of talent
Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standards
Liaises with Legal/Compliance to ensure compliance of all marketing programs
Ensures proper staff assignment and timely completion of appropriate training
Bachelor Degree and 8+ years patient education/marketing experience
Strong formal presentation development and delivery skills required
Experience managing external vendors and effective budget management
Demonstrated abilities to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
Ability to communicate and work closely with the following business functions to successfully lead initiatives: Patient Support Services, Medical, Legal, Regulatory, Business Ops and Multiple agencies
Knowledge of the legal and regulatory landscape pertaining to pharmaceutical marketing: including medical/legal/regulatory review committee process
Ability to travel 20% domestically
Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.
Rare disease experience preferred
Comfortable working in a fast pace and high expectation organization where the focus is on both what you do, and how you accomplish your goals and objectives
Detail-oriented self-starter capable of owning initiatives from beginning to end
High level of personal and professional integrity with strong work ethic
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.