Sanofi Group Senior Director & US Brand Lead Breast Cancer in Cambridge, Massachusetts
Senior Director & US Brand Lead, Breast Cancer
The Senior Director & U.S. Brand Lead, Breast Cancer, will lead the marketing launch of the first indication and build the US brand story for a potentially first in class treatment for breast cancer. This individual will be responsible for the preparation, development and execution of the commercial strategy in the US. This position is based in Cambridge, Massachusetts and reports to the Head of Solid Tumor Marketing.
Lead development and execution of the US launch strategy
Ensure development and execution of cohesive brand strategy across key stakeholders including HCPs, patients/caregivers and payers.
Foster strong partnerships with Clinical Development, Global Marketing, Sales, Medical Affairs, Clinical, HEOR, Market Access, Market Research, Regulatory, Legal, and other functions in developing the brand strategy, to ensure aligned objectives and implementation across all functions.
Demonstrate expertise of the breast cancer area, market trends, key thought leaders, advocacy organizations, deep market insights, and building a brand strategy across various customer segments.
Develop and execute impactful unbranded and branded campaigns.
Develop an innovative digital strategy and lead tactical execution and achieve pre-defined ROI metrics and performance goals.
Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics.
In collaboration with Market Research, Analytics and Business Intelligence, track, monitor, and report on key performance indicators monthly. Execute monthly business reviews with cross-functional partners to ensure objectives are being met.
Manage annual budgets, ensuring strategic allocation of funds and monthly tracking to meet agreed spending targets.
Manage advertising agency partner and other vendors to ensure execution towards objectives.
Ensure that all marketing processes, documents and tactics are developed and implemented in accordance with Sanofi Genzyme corporate compliance guidelines.
Manage long-range planning and all associated financial forecasting requirements.
Assume a leadership position in building a high performing team, including coaching and motivating team members.
Willing to travel 25% of the time.
Bachelor Degree and 10+ years product/brand management experience
Oncology launch experience and a deep understanding of the US oncology landscape
Commercial Breast Cancer knowledge and experience
Direct-line management experience
MBA or Master’s Degree
Ability to quickly understand and communicate all clinical data / publications to support business objectives
Strong communication skills and track record of effective and influential presentations, delivering complex messages to external and internal customers, including Senior Leadership
Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
Strong interpersonal, oral and written skills and the ability to interact professionally representing Sanofi Genzyme
Global Marketing experience
Demonstrated ability to understand and anticipate customer needs (internal and/or external)
Demonstrated knowledge of the pharmaceutical/biotechnology regulatory environment and has proven track record of managing tactical design, messaging and execution
Well-versed in core marketing principles and able to conceptualize and articulate a vision for the brand that energizes all functional areas and stakeholders.
Sales experience in the pharmaceutical/biotechnology industry
Strong project management skills
Demonstrated analytical skills
Passionate and confident in team environment
Proven team player with ability to navigate cross functionally
Experience in leading teams
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.