Sanofi Group Global Marketing Lead Eosinophilic Esophagitis (EOE) in Cambridge, Massachusetts
Sanofi Genzyme , the specialty care business unit of Sanofi, focuses on rare diseases, multiple sclerosis, oncology, and immunology. We help people with debilitating and complex conditions that are often difficult to diagnose and treat. Our approach is shaped by our experience developing highly specialized treatments and forging close relationships with physician and patient communities. We are dedicated to discovering and advancing new therapies, providing hope to patients and their families around the world.
Job Title: Global Marketing Lead EOE - EOSINOPHILIC ESOPHAGITIS (EOE)
Location: United States- Cambridge, Massachusetts, must already have US work authorization
Position Overview/Key Responsibilities
Position Summary :
The Global Marketing Lead, EoE is responsible for leading the development of the integrated HCP and Patient marketing strategy for the EoE indication under development, including the competitive strategy with the intent to continue the best-in-class commercialization approach initiated for DUPIXENT. This leader will report to the Global Brand Lead, DUPIXENT Respiratory.
This individual will lead a cross-functional team responsible for adapting and implementing the strategic initiatives for health care providers, payers, consumers, and other key stakeholders. This position will have direct interface with senior leaders, Global Marketing, alliance partners, and agency partners, as well as all relevant internal functional team members.
Key Responsibilities :
Lead global development of our commercialization and launch readiness plans EoE in collaboration with our top 10 markets and market leads, making sure to unleash the full potential of this new indication
Collaborate with G10 markets and market leads to co-create the strategy and key support initiatives
Integrate competitive insights into the development or refinement of the strategy and execution plans.
Address key insights and proactively identify customer needs in order to establish DUPIXENT as standard of care in EoE and define and implement a robust plan to ensure the appropriate disease awareness and education for patients concerned by this disease.
Ensure that the Dupixent EoE HCP and Patient marketing strategy is aligned to support the overall Dupixent franchise strategy.
Lead the development of the key messages for EoE which also supports our position in Type 2 inflammatory diseases.
Lead the refinement and tracking of our launch readiness KPIs in collaboration with our operations team
Develop relationships and liaise with key functions within the organization (market access, consumer/HCP marketing, PSS team …) and across the alliance, as appropriate
Manage agencies and vendors as needed to develop and execute strategic planning
Engage with key external stakeholders in order to ensure we have a deep understanding of the needs of patients, HCPs, payers, and advocacy groups.
Experience and proven ability to build marketing strategies
Ability to influence, mobilize and manage a complex set of internal and external stakeholders
Strong business and science background
Strong analytical and strategic thinking skills
Demonstrated ability to synthesize data into a few clear trends and areas of focus
Performance orientation and ability to work and deliver along agreed timelines
Experience in pharmaceutical brand/product communications
Strong presentation skills and project management expertise
Alliance management skills is a plus
Minimum requirements: BA or BSc;
Minimum 10 years in the pharmaceutical or biotech industry
Minimum 5 years in marketing
Previous biologics marketing experience is a plus
Previous experience is Gastroenterology is a plus
MBA or other advanced degree is a plus
The successful candidate will be required to sign and execute a restricted covenant upon hire.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.