Sanofi Group Global Market Research Director, Oncology in Cambridge, Massachusetts
The Global Market Research Director, Oncology will lead the Market Research team for Global oncology and develop market and customer insights, thanks to primary and secondary market research and provide analytics expertise to contribute to business decisions. Key outcomes include:
Identify potential sources of growth through market overview & performance, decision making process, patient flow & journey analyses
Develop customer segmentation and persona to support customer prioritization
Generate & champion 360°actionable insights to drive targeted customer behavior changes (from patients, HCPs or payers)
Through co-creation, pre-testing & testing, enhance positioning statement, branded/unbranded communication materials or services per targeted persona
Monitor brand performance and customer experience & engagement.
Manage and develop Market Research Team for Global Oncology.
Manage Budget channeling resources to the most impactful actions.
Work with Countries and Global franchise to align on key priorities for the market research effort, re-evaluating and adjusting as needed.
Master best in class CMI methodologies and provides methodological expertise, recommending the most appropriate CMI methodologies to address business needs.
Manage efficiently the end-to-end CMI project execution and process in line with Sanofi. compliance requirements (PV, procurement, Legal, Medical, Transparency, etc.). Involve appropriately the right internal and external stakeholders.
Synthetize multiple data sources to answer key business strategic and tactical questions and identify insight gaps. Propose effective solutions to address them.
Ensure generating actionable insights is the foundation of strategic and tactical tangible.
business decisions. Tailor the Insights to the intended audience.
Bachelor’s degree in Life sciences, Business, or related discipline with 10+ years of relevant pharmaceutical industry experience, including at least 5 years of primary market research experience.
Experience leading a small market research team.
Experience in the field of Oncology.
Previous experience in marketing or in a transversal role involving participation to strategic and operational brand planning.
Market research experience on vendor side.
Self-starter, proactive in nature, actively participates and self-motivated.
Master’s Degree, PhD or MBA preferred
Strong leadership skills and demonstrated ability to lead and develop individuals.
Experience with Global pharmaceutical data sources (e.g., IQVIA Midas, IPSOS, Kantar, Syndicated data sources among others).
Good knowledge of the Multiple Myeloma Landscape.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.