Sanofi Group Global Hemophilia Market Development Lead in Cambridge, Massachusetts
Job: Global Hemophilia Market Development Lead
Primary Location: United States- Cambridge, Massachusetts
This individual’s primary responsibility will be to develop integrated educational strategies and tactics to support the commercialization of pipeline assets fitusiran and BIVV001 in the context of in-line brands Eloctate and Alprolix and the overall hemophilia market. A key responsibility will be to develop and support the short-term and long-term educational strategies, programs, and tactics associated with marketing fitusiran and BIVV001 in hemophilia globally. This individual will be responsible for driving the external stakeholder engagement plan, implementing market development initiatives for health care providers, key hemophilia congresses, patient advocacy organizations, and other key stakeholders. This position will report to the Global Brand Lead for fitusiran but will support both hemophilia pipeline assets as well as the marketed products. This role will be highly cross functional in nature and will have direct interface with international physician thought leaders, international patient advocacy associations, RBD leadership, Regulatory, Medical Affairs, Product Communications and lead medical education agency efforts.
Role Responsibilities :
Translate product and therapeutic area science into actionable and impactful educational strategies and tactics that resonate with core physician targets and the Hemophilia scientific community
Manage key global thought leader influence and centers of excellence mapping strategy, KOL mapping, KOL engagement plan & execution, such as:
Drive the assessment and implementation of appropriate KOL engagement analytics/tools Develop the Peer-to-Peer education strategy and program
Lead international congress planning and activities including sponsored symposia
Develop key thought leader working group and speaker bureau
Assess Rising Stars programs
Develop a comprehensive understanding of the disease state(s), the competitive landscape and the overall market to develop high-impact and differentiating market conditioning strategies/tactics
Key strategic liaison with Medical leadership, Publications, Outcomes, etc. as appropriate to
Lead Relationship Management with identified scientific societies
Develop and maintain strong relationships with internal stakeholders and cross-functional teams that support the brands
Manage agencies and vendors as needed to develop and execute industry leading marketing and educational programs
Bachelor’s degree and 8-10+ product/brand management, and/or strategic marketing, commercial / business development with product launch experience in pharmaceutical or biopharmaceutical industry.
A comprehensive understanding of the dynamics driving the global health care environment.
Ability to quickly understand and communicate all clinical data / publications to support business objectives.
Product launch experience, understanding of competitive markets, and experience developing key external experts
Understanding of market research, creative development and experience with regulatory review/approval process.
Ability to interact widely and effectively within the company
Medical / scientific background with proven ability to work with Medical experts
Experience in both local (affiliate) and Global organizations
Demonstrated ability to understand and anticipate customer needs (internal and/or external)
Strong project management skills
Proven ability to cooperate transversally
Exceptional communication skills
Experience managing an advertising agency and related budgets
Demonstrated analytical skills
Excellent organizational, interpersonal, and communication skills.
Ability to lead marketing agencies
Strategic thinking and prioritizing capacity
Understands how the customer perceives their own business relative to competition, understands the customer’s organization, culture, and how things get done
Embodies the play to win mindset
Performance orientation and ability to work and deliver along agreed timelines
High level of Interpersonal and communication skills
Readiness to travel (up to 35% of time)
The successful candidate will be required to sign and execute a restricted covenant upon hire.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.