Sanofi Group Global Brand Lead SAR422168 (BTK inhibitor) in Cambridge, Massachusetts
The Global Brand Lead (GBL) for SAR442168 (BTK inhibitor) will be responsible for the successful launch and long-term success of the brand in MS and potentially other indications.
This role will act as “CEO” of the brand and will lead a senior-level, cross-functional Global Brand Team. The scope of the role is very broad and entails taking SAR442168 from proof of concept to launch. Responsibilities include shaping the development program, developing a comprehensive lifecycle plan, ensuring excellence in launch execution, and building a global commercial team. This will require strong cross-functional leadership, communication, and networking skills; deep knowledge of the MS / neurology market, and entrepreneurial skills to build novel approaches to bring this treatment to patients in a crowded and competitive market. .Additional responsibilities include navigating the increasingly challenging access and pricing environment and shaping the regulatory approval process. All this needs to be done with strong focus on compliance.
This compound has multi-billion Euro revenue potential, and we are looking for an exceptional leader with proven track record of building blockbuster brands.
Lead the Global Brand Team (GBT)
The Global Brand Team is the lead execution and decision-making body for the brand beginning 18 months pre-launch. It is comprised of senior leaders from key functions, including Commercial, Medical, Regulatory, Development, Legal, and Supply Chain. This role will lead the GBT to ensure high performance, and flawless alignment and coordination.
The Global Brand Lead will act as the primary internal “champion” for the SAR442168, and will represent the brand in presentations to senior management, including the Sanofi Executive Committee and CEO.
The Global Brand Team is responsible for generating a global brand strategy and plan, the “bible” from which all functional and tactical plans should flow.
The Global Brand Lead will work closely with the Global Project Lead (GPL) and Global Project Team (GPT) to ensure flawless alignment and coordination of activities related to development, registration, and life cycle management.
In partnership with the key markets (US, EU5), and supported by the Sanofi Genzyme Launch Excellence team, lead preparation for launch and ensure all elements of the plan are designed and executed with precision and excellence.
Strategy and Plans:
Develop and deploy strategies to achieve business goals, maintain/improve sales, profit, market share and cash flow consistent with goals of the BU and the long term strategic plans of the company;
Articulate a clear brand strategy, leveraging the Winning Choices framework.
Ensure regional and functional input into brand strategy and ensure close integration and flawless execution of marketing strategies and tactics in field;
Support strategic portfolio development activities for the business;
Develop customer/channel marketing strategies to position products and create value for the company and patients/customers.
Deliver the Numbers:
Achieve sales, profit and market share within agreed budgets.
Monitoring and Control:
Monitor and review business performance of sales and marketing teams and ensure management actions are taken to secure adherence to agreed plans;
Ensure operational efficiency and effectiveness of all aspects of the business;
Manage budget to highest impact opportunities.
Ensure promotional activities are in compliance with guidelines and regulations;
Develop and strengthen strategic relationships with customers (e.g. physicians, group practices, pharmacies, KOLs and payers) in the therapeutic area to support medical and commercial activities in alignment with compliance guidelines to ensure continued premiere status of the company.
People and Organization:
Build a best in class marketing team to become the most admired and respected leader in pharmaceutical industry while cultivating an inclusive high-performance environment that values and leverages diversity;
Provide personal leadership to inspire and motivate marketing teams to continuously strive for excellence;
Select and develop key talent and ensure retention of high-performers;
Strengthen the team and the company by creating a winning spirit and by developing excellence-oriented and customer-focused culture, fostering innovation and building best in class teams.
Undergraduate degree in business, science, or related discipline required. An advanced degree (MD or MBA) is preferred;
A seasoned and well-rounded executive with at least 10 years of demonstrated success in a variety of marketing, sales leadership and general management roles of progressively greater scope and responsibility;
Deep experience in the multiple sclerosis market, including knowledge of key influencers, preferred;
Experience building and leading a pharmaceutical/biotech commercial organization within marketing responsibilities and successful general management experience preferred;
Proven command of classic marketing and sales disciplines and techniques;
Demonstrated success in commercial planning, launching, aggressively growing and managing products through their life cycle;
A demonstrated commitment to innovation. Prior experience leading significant transformational change while simultaneously managing on-target business unit performance;
Proven skills in communicating changes, managing design and implementation, applying innovative thinking and aligning plans, people and processes;
A strong business orientation and the ability to view issues from multiple functional perspectives;
Experience working collaboratively and cross-functionally with marketing brand teams, market research, sales, managed markets, sales operations, medical affairs, business development, regulatory, research & development, manufacturing, finance and legal;
Exceptional leadership skills with proven ability to develop next generation leaders; excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of organization;
The successful candidate will be required to sign and execute a restricted covenant upon hire.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.