Sanofi Group Director, US HCP Marketing, ADPKD – Renal Rare Diseases in Cambridge, Massachusetts
Director, US HCP Marketing, ADPKD –Rare Diseases
The Director, US HCP Marketing, ADPKD/Renal will lead the development and execution of a comprehensive HCP strategy and tactical plan for the launch of a priority pipeline product in ADPKD (autosomal dominant polycystic kidney disease), which is one of the most common, life-threatening genetic diseases.
Key management responsibilities include developing unbranded and branded HCP campaigns and tactics that will prepare the market to ensure best-in-class launch of a new therapy for ADPKD in the US, while securing future growth. Subsequently, this individual will be responsible for implementing these programs to positively impact HCPs, and other key stakeholders.
As a priority asset within Sanofi, this role will offer individuals opportunities for broad company exposure and exciting career development within a growing team. This role will be based in Cambridge and will report into the Sr Director ADPKD Marketing.
Sanofi US is only considering candidates who are currently legally eligible to work in the U.S
Lead the development and execution of the US HCP Engagement plan for a new product indicated in ADPKD
Develop and execute impactful unbranded and branded campaigns.
Develop customer segmentation and targeting strategies.
Develop an innovative digital strategy and lead tactical execution to achieve pre-defined ROI metrics and performance goals.
Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics.
Foster strong partnerships with cross-functional team in Global Marketing, Sales, Medical Affairs, Clinical, Value & Access, Market Research, Regulatory, Legal, and other functions, to ensure aligned objectives and implementation across all functions.
Manage field sales communications and CRM tools development.
Manage annual HCP budgets, ensuring strategic allocation of funds and monthly tracking to meet agreed spending targets.
Manage advertising agency partner and other vendors to ensure execution towards objectives.
Manage promotional material internal review submission process.
Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Sanofi Genzyme corporate compliance guidelines.
Willing to travel 30% of the time.
Proven Renal market experience and a deep understanding of the US renal landscape
Bachelor’s degree and 8+ years of commercial experience in the pharmaceutical or biopharmaceutical industries.
3 years of HCP marketing experience.
MBA or other graduate level degree preferred
Excellent organizational, interpersonal, and communication skills.
Ability to think creatively and lead innovative projects.
Strategic thinking and flawless execution with proven ability to prioritize.
Proven team player with ability to build consensus in a matrix environment.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.