Sanofi Group Consumer Marketing Director, Atopic Dermatitis, Cambridge, MA in Cambridge, Massachusetts

Director, US Consumer Marketing, DUPIXENT/ Adult Atopic Dermatitis

The Director US Consumer Marketing, DUPIXENT for Adult Atopic Dermatitis (AD) will be responsible for helping lead the development, execution and measurement of all key marketing strategies and tactics .

Key responsibilities start with developing an intimate and thorough understanding of core patient needs to inform and guide all aspects of patient engagement. This core understanding should be reflected in consumer unbranded and branded communication campaigns.

In addition to prerequisite experience, technical knowledge and skills, the Director must have an ability to collaborate and lead in a complex, hybrid organizational environment. This applies within the US and Global Sanofi commercial & medical structures, as well as across the broader Alliance with our Joint Venture partner, Regeneron.

The Director position reports to the Senior Director, Consumer Marketing, Dupilumab/AD.

Responsibilities

  • Manage both unbranded and branded Patient Ambassador Programs which integrates with multi-channel pull through tactics (Point of Care, Print, Digital, CRM, DTC, Live Events)

  • Work with market research to develop and execute research needed to validate programs, inform investment decisions and ongoing KPI measurement.

  • Collaborate and lead key agency/vendor relationships to ensure delivery of robust consumer marketing strategies and tactics

  • Lead for Consumer team yearly brand planning

  • Franchise view on patient materials that span across Adult AD, Pediatric AD and

  • Enhance outside partner relationships, including patient advocacy organizations, to ensure integration and continuity of all consumer facing activities

  • Manage the internal legal, regulatory, and medical review and approval of appropriate consumer materials.

  • Brand lead on all print production projects and warehouse management/ inventory of field tactics

  • Manage budgets, monthly reconciliations, PO paperwork/ process with agencies and closely monitor performance in order to ensure cost effective delivery of all programs

  • Drive internal and Alliance stakeholder alignment, and develop strong relationships with cross-functional teams that support the brand

  • Ensure that all key strategies are aligned with HCP and Payer target efforts and broader portfolio priorities

Experience and Required Skills

  • Minimum Level of Job-Related Education: Bachelor’s degree

  • MBA or other graduate level degree preferred

  • Successful track record in pharmaceutical marketing with 10+ years relevant experience with increasing job responsibilities.

  • Product launch experience is required

  • Specialty/biologics and/or dermatology expertise is preferred

  • Candidates must possess the ability to proactively analyze business problems, identify key issues, develop strategic solutions, implement tactical programs, and design metrics to measure business impact.

  • Individual must possess the ability to build consensus in a matrix environment with multiple functional groups supporting the brand team.

  • Previous supervisory experience in marketing with demonstrated ability to effectively communicate, influence and lead a plus.

  • Ability to travel approximately 30%.

US – all entities

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.

Sanofi, Empowering Life

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.

Sanofi, Empowering Life