Sanofi Group Associate Director, Patient Marketing - Rare Disease in Cambridge, Massachusetts
This individual will play a key role on the US Fabry Marketing team. Focused on supporting Patient and Caregiver segments, this individual will be responsible for supporting identification of strategic priorities and creating marketing materials that enhance disease understanding and highlighting benefits of Fabrazyme, using scientifically sound and market-based insights. The Associate Director will report to the Head, US Marketing – Fabry, MPS I, and Renal.
Lead the creation of an integrated marketing plan and tactics to encompass the needs of the Patient Education Liaison and Case Management teams, supporting the overall commercial organization
Develop and execute Patient marketing tactics (collateral across all channels including digital, promotional campaigns, adherence programs, speaker decks, etc.)
Contribute to the forecasting, strategic planning, and budget for the brand
Own patient market research insights for consolidation of situation analysis for annual brand plan and collaborate with Market Research Business Partner to formulate of market research calendar execute market research studies
Lead the approval process of the patient-facing materials through Promotional Review Board (PRB) by executing marketing activities in compliance with medical, regulatory and legal requirements
Manage multiple agency partners to produce deliverables on strategy within timelines and budget
Travel approximately 20%
At least 5 years of pharmaceutical marketing experience
Bachelor's degree required
Understanding of pharmaceutical marketing and regulatory/compliance environment
Ability to work collaboratively with cross functional stakeholders such as Regulatory, Medical, Legal, Market Research, Patient Services, Patient Advocacy, Sales
Demonstrated ability to effectively implement and communicate core brand positioning and messaging
Strong organizational and operational skills, with attention to detail and sound business judgment
Strong critical thinking skills with a solution-oriented mindset
Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans
Ability to adapt and thrive within a fast-paced and dynamic environment
Sanofi US is only considering candidates who are currently legally eligible to work in the U.S
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.