Sanofi Group Associate Director - LSD Marketing, Cambridge, MA in Cambridge, Massachusetts

Assoc Director xLSD Marketing

Description

The Director, Cross Lysosomal Storage Disorders is a critical leadership role across the U.S. Rare Disease LSD brands. This position will lead the development and execution of innovative marketing strategies and tactics that will differentiate our brands/services and create best-in-class experience for patients and customers focusing on five major areas: Cross-Lysosomal Storage Disorders (xLSD) Patient Marketing, Support Services Marketing, Marketing Operations, xLSD HCP Marketing, and xLSD Systems Support. A key responsibility will be leading the development and execution of the xLSD Patient Marketing strategy to achieve business results through increased patient engagement, adherence and access. The xLSD Marketing Specialists, Associate Product Manager and Systems Support Specialist will report in to this role. This position will report to the VP, Head of Genetic Diseases, US Rare Diseases and is based in Cambridge, MA.

Responsibilities include:

  • Build vision for patient and customer engagement across the portfolio that energizes all functional areas and stakeholders

  • Lead development and execution of xLSD Patient Marketing strategy including:

  • Claim Genzyme’s leadership position in patient services

  • Increase patient engagement and adherence

  • Promote Patient Access programs (co-pay/charitable access) o Structure Patient meetings

  • Drive content development for Patient & Caregiver Portal

  • Assess level of patient awareness, engagement and satisfaction with our services and brands to identify areas of opportunity and risk

  • Understand key market trends and competitive environment to drive proactive strategies

  • Partner with Product Directors and Digital Marketing Director to develop brand specific strategies designed to overcome adherence challenges

  • Oversee all xLSD critical activities and process around CIA compliance

  • Oversee xLSD Marketing Operations: Zinc, Speakers Bureau/TRACE, Hibbert

  • Responsible for Speaker Bureau process including nominations, renewals, TRACE, Speaker profiles/App, and supporting the filed ABP process

  • Lead Commercial activities on the five xLSD Congresses

  • Manage necessary digital asset requirements to support xLSD marketing

  • Assess xLSD HCP marketing needs and provide strategic direction

  • Manage annual budget planning for xLSD Marketing

  • Manage agency and other vendors in development of materials and tactics

  • Build and manage a high-performing team, including coaching and motivating team members

  • Be an active member of US Commercial leadership team to ensure patient marketing perspective is represented across all functions

  • Travel approximately 10-20%

Qualifications - External

Basic Qualifications

  • Bachelor’s degree required

  • 10+ years of marketing experience in the pharmaceutical or biotechnology industry

  • Leadership – people management skills

Expertise in regulatory and pharmaceutical legal promotional review processes

  • Proven ability to develop exceptional relationships and to achieve positive impact without authority

  • Strong track record building and leading high-performing, cross-functional teams

  • Strong leadership, planning and organization, decision making and problem solving skills

  • Demonstrated strong written and oral communications

Preferred Qualifications

  • MBA preferred

  • Experience in rare disease marketing and individualized patient support services

  • Digital marketing experience

  • Project management experience a plus

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.

Sanofi, Empowering Life

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.

Sanofi, Empowering Life