Sanofi Group Associate Director, Global Neurology Market Research in Cambridge, Massachusetts
The Associate Director, Global Market Research will be responsible for leading and supporting the market research needs of the Neurology franchise. This position will report to the Head of Market Insights for Neurology within Business Operations and provide direct support to the Global Neurology commercial team.
The purpose of this position is to provide customer insights to the commercial teams through the execution and integration of market research and other data that will help drive key strategic and tactical decisions. This position will work collaboratively with the market research team to execute yearly market research plans, clearly communicate research results and findings, and contribute to franchise brand planning.
This position will collaborate with Global commercial teams, business operations, new product planning, medical affairs, market access, and other key stakeholders to lead the development and execution of yearly market research plans. The position will ensure effective communication of actionable market insights to the expanded MS team, and smooth coordination of efforts with other support functions.
JOB DUTIES AND RESPONSIBILITIES:
Work with country and global commercial teams to align on key priorities for market research, re-evaluating and adjusting as needed. Ensure key strategic and tactical business questions are addressed.
Work with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g., forecasting, performance reporting).
Review and select appropriate primary and secondary market research agencies consistent with procurement policies.
Define appropriate methodology for market research projects, consistent with business goals and work closely/ project manage market research vendors to ensure timely execution.
Direct, develop and review all research materials (discussion guides and screeners, surveys etc.) to ensure validity of research. Provide input as necessary to marketing and agencies in development of materials for testing.
Manage fielding to ensure proper execution. Attend field research as necessary to ensure quality, smooth execution and develop direct knowledge of findings.
Integrate findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings.
Develop and refine results presentations to address specific audiences and applications and clearly communicate findings to all relevant stakeholders. Translate findings to actionable recommendations.
Provide significant brand planning assistance. Regularly contribute to setting commercial and brand strategy, making actionable recommendations grounded in insights from market research and business data.
Manage projects within budgets, schedules, and corporate, legal and regulatory requirements, and strictly adhere to relevant policies and SOPs
Bachelor’s Degree and 7+ years of relevant experience in Primary Market Research, Marketing and/or Brand Operations.
Master’s Degree and 5+ years of relevant pharmaceutical industry experience, including at least 3 years of primary market research experience
Experience effectively collaborating within a matrix environment and with global colleagues across functions and geographies.
Results-oriented creative thinker who is viewed by clients as a collaborative strategic business partner with an ability to influence leaders 2+ levels above in organization
Demonstrates ability to maintain objectivity and willingness to “take a stand.” Upholds high standards of ethical of ethical and intellectual integrity.
Excellent communication skills with a well-developed ability to communicate efficiently and productively both verbally and in writing.
Demonstrated excellence in project management and effectively managing multiple demands and expectations from multiple internal customers and spend against budget.
Superior analytical skills with proficiency in a broad range of primary marketing research methodologies including qualitative and quantitative design, data analysis and statistics.
Relevant market experience in Multiple Sclerosis or comparable markets.
Knowledge and experience with secondary pharmaceutical data sources (e.g., prescription and sales data, patient claims data, EMR, promotional audits, etc.)
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.