Sanofi Group Manager, Resource Allocation, Global Analytic COE in Bridgewater, New Jersey
Hands on modeling in support of GenMeds, CHC, Pasteur resource allocation work
Secondary role: contribute toward US and Ex-US forecasting work as well as US patient claims data analyses as needed
Evaluates the effectiveness of various promotion and marketing programs leveraging secondary data sources
Marketing mix model / Promotion response model / ROI analysis
Impact of channel dynamics: Field Force/Multi-Channel Modeling (New Commercial Model)
Optimizes promotion resource allocation
Other analyses include: customer segmentation, market performance analysis/trend Break detection, pricing analysis, web-analytic tools
Develops new methodologies/software solutions
Creates, maintains, updates, and evolves Marketing Mix Models Globally
Responsible for consistent metrics as inputs and outputs of the models
Quantitative Strategy Consultant partner with a broad range of internal cross-BU client teams across regions to deliver and advise seamless solutions across the most specific marketing and sales issues facing a client .
Engage Global Analytic CoE Sub-Teams to formulate and apply state-of-the-art management science approaches (Resource Allocation) to define the need from the clients.
Integrate output from the Global Analytic CoE Sub-Teams to support Regional Strategy issues working with the Regional Analytic Team Members.
Subject Matter Expert in Marketing Mix implementation.
Strong healthcare industry knowledge and experience.
Ability to assimilate multiple sources of information into actionable insight for business issues.
Strong working knowledge of relevant data sources and ability to search for new and informative sources.
Frame the key marketing and sales issues to guide the team’s analysis and work plan
Lead marketing and sales-related problem solving activities, leveraging output from other Global Analytic CoE Sub-Teams
Work with cross- Analytic teams and/or quantitative modelers to synthesize input from various analyses into specific and actionable business recommendations
Support Regional Sales and Marketing Strategy and BD/CD by integrating Sub-Team modeling efforts with business issues
Develop, in collaboration with other Global Analytics CoE and Regional Analytic, original marketing concepts, points of view, and problem solving tools, frameworks, and approaches
Execute several Analytic projects concurrently
Interact/partner with BI, Data Management, Market Research, Commercial/Business Excellence, Marketing, Strategy, Finance and BD groups
Prepare high-quality, accurate analysis using cutting-edge analytical methods
Communicate model results and Implications to business partners
Develop Resource Allocation tools and Advance Analytic process automation
Support predictive modelling projects (e.g., MCM/Digital Marketing Analytics)
- At least 5 years of experience in a Pharma and/or CPG Data Science/Management Science setting
Heavy Quantitative Analysis - State-of-the-Art Quantitative Skills
Economics Background a plus (i.e., PhD preferred)
Niche Modeling Consulting Background
Experience in Pharma Sales and Marketing Strategy Modeling
Advanced Econometric/Statistical modeling skills
Experience with SAS programming
Proficient in R and/or Python programming
Strong work ethic
Ability to work under pressure
Manage project; work with statistical consultants
Interact with quantitative business analysts
Strong analytical and problem solving and consulting skills
Proactive and self-motivated
Flexibility to handle unexpected hurdles and complexities
Challenge Conventional Wisdom
Broad and deep understanding of Pharma Sales and Marketing
Advanced degree in finance, statistics or quantitative methods
In depth knowledge of multiple therapeutic categories
Experience in Management Science (Marketing Mix, Promotion Response, Segmentation/Predictive Analytics, & Forecasting) in a pharmaceutical company, consulting
Direct experience with ex-US markets
Understanding of reimbursement dynamics, market levers and business drivers
Proficient with analytical tools such as SAS, SPSS, CART, What’s Best, Access
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.