Sanofi Group Head of CoE Consumer / Product Research, Development Centers in Bridgewater, New Jersey
At Sanofi CHC, we have one shared purpose - we work passionately, every day, to ‘serve healthier, fuller lives. Our marketing philosophy is driven by this purpose and everything we do is centered around people – our consumers, our customers, healthcare professionals, and our employees – across the world.
We are building brands that serve 1bn consumers worldwide, so that they can live healthier, fuller lives. In order to do this better than anybody else, we aspire to become the most consumer-centric Fast Moving Consumer Healthcare Business. We want to be market shapers and achieve category leadership in the categories that we play in - delivered through strong global-local partnership. We are a people first business, placing consumers at the heart of everything we do through uncovering and activating deep consumer and shopper insights, for example.
As a top 3 global CHC player, we want to raise the bar in terms of our strategic and operational capabilities to enable sustainable, above-market growth. In order to achieve this, we need strong talents that will help us shape the future of CHC while sharing our core values of courage, teamwork, respect, and integrity.
We have recently announced an exciting 18-24 month journey to create a fully standalone CHC business (separating the Business Unit from our Pharma company heritage, processes etc.), as we target to create the best FAST MOVING CONSUMER HEALTHCARE BUSINESS, which will require us to retain, attract and grow the best leaders in our industry.
Reporting to the Global Development Centers Head, this position is a leadership role, which will directly lead and manage the Global Consumer/Product Research team, which includes Sensory Labs, for all Global Development Centers across the regions. They will build an attractive vision for the Consumer/product research and sensory lab and energize the organization behind it.
The Head of CoE Consumer/Product Research will lead the development and execution of all strategic aspects related to Sensory Testing, either conducted internally and/or externally ensuring consumer centric product development and gaining consumer input on product and packaging prototypes. The CoE Head Consumer/Product Research will also oversee Consumer and Product research including but not limited to competitor products, product acceptance, repeatability, market intelligence, competitive intelligence, behavior science etc.
He or she will directly contribute to business growth through innovation, inputs on Consumer and products research and will recommend the optimum structure and governance to deliver on the vision.
The Head of CoE Consumer/ Product research will:
Set the strategic direction of the Consumer/Product Research Centre of Excellence (including the Sensory Labs) & allocate resources to prioritized opportunities.
Lead and develop a high performing team by developing capabilities and competencies, conduct a gap analysis, identify learning solutions and interventions for capability building and delivering them.
Establishing objectives and development goals for the team and developing a pipeline of talent.
Foster an environment/culture of learning and sharing of best practice within the team.
Build strong leadership capabilities, ensure effective management, and promote professional growth within the team.
Build strong relationships with key transversal partners within the Science Hub, the Growth Hub, and the Regions to elevate the role of product research to ensure it is a key driver for innovation and Category and Brand growth.
The Head of CoE Consumer/Product Research will:
Lead the Sensory activity long term vision, missions and operating principles, and lead the development of a high-level strategy to support it and among others:
Oversee the Sensory Labs and the management of Sensory Tests to be done for all relevant CHC projects to ensure Packaging and Formulation Developments effectively meet consumer needs and preferences as well as critical elements linked to business success.
Have analytical / test method resources available to be able to evaluate products, implement test methods and develop product demos / visualizations.
Develop a capability in invitro characterization methodologies and models to predict in vivo performance in sensory tests.
Embed the creative use of technology (e.g., virtual reality, 3D printing) to improve agility and adaptation.
Lead the technical evaluation of selected, priority products versus competition, including the selection and development / validation of consumer-relevant test methodologies, evaluation of products and translating differences into supportable claims and visualizations / demos of advantages.
Be the key contact for all Products Research and Sensory relevant topics within CHC Categories, CHC Global Project Teams, IA, and External Partners.
The Head of CoE Consumer/Product Research will oversee:
The development of all consumer/product research that help to inform product development and improvement for launch and LCM.
The use of qualitative and quantitative research methodology to inform key development and business decisions.
The lead of analysis plans, report, and present research findings.
In collaboration with functions such as Global Consumer Market Insights and the Consumer Behavior Group, the development of core deliverables such as situational analyses to strengthen Sanofi’s understanding of the CHC markets based on consumer and product insights, with a focus on environmental factors, treatment expectations, attitudes, beliefs and perceptions that influence behaviors and customer experience, as well as consumer characteristics and product attributes that drive product choice.
The reporting & data consolidation and delivery – overseeing the delivery and utilization of consumer/product research, competitive intelligence, secondary data such as IQVIA, GNPD data, etc.
Effectively manage vendor relationships.
Follow industry and pre-defined standards to ensure legal and ethical approaches to CI, consumer/product research protecting business interests and confidentiality.
Effectively manage the consumer/product research budget.
Key Working Relationships:
Innovation Teams, Consumer market Insights (CMI) and Consumer Behavior Team, Regulatory, Medical, Manufacturing, Affiliates.
The Head of CoE Consumer/Product Research will report to the Global Head of Development Centers.
- Degree in Science or Higher degree (Ph.D.) or relevant Academic qualification.
Required knowledge and/or experience
Strong leadership expertise and experience leading teams and matrix organizations.
10 + years Products Research experience ideally with a leading FMCG or Healthcare company.
Experience in conducting Sensory tests and managing Consumers and Expert Panels with a leading Company is highly desirable.
Additionally, experience in leading the technical evaluation of products versus competition highly advantageous, ideally spanning the development and validation of consumer-relevant test methodologies, evaluation of products and translating differences into supportable claims and visualizations / demos of advantages.
Knowledge of qualitative & quantitative research methodologies
Knowledge of the advantages and limitations of different analytical/quantitative approaches
Knowledge of CI approaches - including activities such as market monitoring, surveillance, development of competitive pipelines & timelines, competitive product & company profiling, facilitation of readiness workshops and strategies.
Fluent spoken and written English
An Additional language (particularly French) is desirable
Cultural traits / P2W Behavior
Push to go beyond the level we have operated until now : constantly challenge the status quo focusing on the priorities that will deliver the best outcomes and letting go what won’t: be intolerant to mediocracy, believe we can and must do better and aim at higher but never at the expenses of our values and judgment.
Put the interest of the organization ahead of own of those of his her team : consider both short and long term impact of decisions ; puts collective and global goals above individual or local goals; share resources and capabilities with those with the greatest need and impact; enable decision making at appropriate level.
Act in the interest of our patients and customers: actively engage with customers to know their current and future needs; brings an external perspective into decisions.
Take action and don’t wait to be told what to do: take smart and informed best bets with the information at hand and anticipate the consequences of her/his actions; use personal judgement and others’ advice to make bold and impactful decisions which move us forward
Role model our 4 values: teamwork, integrity, respect, courage.
Required Leadership Competencies
Strategic Thinking - ability to evaluate relevant areas of operation, formulate objectives and set priorities in a contextually relevant way, and develop plans consistent with long-term organizational interests.
Business Acumen – Ability to effectively use economic, financial, market, stakeholder, and industry-specific indicators to fully understand and improve business results.
Judgement- The ability to draw logical conclusions based on acquired information and analytical rigor in problem-solving, the ability to make effective decisions even when information is ambiguous or incomplete.
Team Leadership – Ability to build cohesive, high-performance teams that take accountability and achieve required results.
Interpersonal relationships - treating others with courtesy, sensitivity, and respect.
Change Leadership - The ability to demonstrate support and drive for innovation and organizational transformation.
Personal Leadership - Personal leadership translates into courage, choice, and commitment through the pursuit of excellence, trust, and accountability. Ability to put patient, stakeholder, and organizational interests above personal interests.
Drive -Takes the lead and initiates activities with a high degree of passion and commitment as well as the drive, desire and need to achieve challenging goals, to improve performance or to meet personal standards of excellence.
Learning Agility – Ability to navigate first time/unfamiliar situations effectively by extrapolating from other areas of expertise and knowledge. Ability to continuously improve and develop self.
Establishing and leading a state-of-the-art Sensory capability through a network of internal sensory labs and external partners to inform product development and gaining consumer input on product and packaging prototypes.
Consumer and Product Research to shed light on Product acceptance, repeatability, market intelligence, competitor intelligence, consumer behavior etc. to inform key development and business decisions; design study protocols, develop survey instruments, create research stimuli, and obtain legal medical approval.
Building strong relationships with CMI and the Categories and Regions to shape strategy and enhance the pipeline and projects through the team’s capability.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.