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Sanofi Group Global Consumer and Market Insights (CMI) Lead Sleep & Cross-Category, CHC in Bridgewater, New Jersey

Job Purpose

Lead global CMI activities for Sleep. Support Cross-Category CMI work.

Key Accountabilities

OVERALL / STRATEGY:

Drive Sleep category growth

Contribute to influence the Global sleep strategic roadmap

  • Identify sources of growth

  • Contribute to define strategic priorities based on consumer needs & future trends

  • Shape category and brand strategy & execution

  • Become the sparring partner of the category head and Sleep global marketing team.

  • Raise the consumer and shopper voice within the global category team

Envision and lead the Consumer and Market Insights roadmap on Sleep

  • Define the CMI roadmap to influence Category Growth and brand growth, relative to the top 3 CMI impact areas 1. Strategy (insights & foresight), 2. Category & brand building (base and innovation), and 3. Go to Market (performance optimization and commercial/trade/shopper).

  • Ensure alignment with the strategic business objectives

  • Own the CMI budget allocation & priorities on Sleep

Support CMI activities on other categories (ie. switch, digestive health, pain) in collaboration and under supervision of global CMI category leads.

OPERATIONS/EXECUTION:

Drive CMI impact and excellence on #1 Sleep, and #2 cross category to drive growth

  • Lead deep consumer, competitive, and current/future landscape understanding. Lead the execution of global market research projects in line with strategic business objectives:

  • Define learning plans for the year, per key project

  • Deliver impactful recommendations to drive the business.

  • Identify and implement best in class approaches for all studies

  • Ensure all projects are conducted in accordance with Sanofi processes and are PV compliant

  • Work in partnership with country and zone CMI teams to ensure local research projects are conducted in synergy with global projects and in accordance with the Insight Target Operating Model

  • Integrate knowledge from Market Performance reports, econometric modelling, shopper and previous studies into recommendations and learning plans.

  • Conduct meta-analyses of all existing researches (local and global) as well as secondary data to build a comprehensive understanding of the category and shape strategies and execution.

Help build a Consumer Centric Sanofi CHC organization: Find ways to put all global category members in contact with consumers and shoppers regularly via various means: ethnographies, virtual chats with consumers, innovative research deliveries…

LEAD TRANSVERSAL CMI CAPABILITIES : Potentially take transversal responsibility for one global capability/methodology and corresponding supplier relationships.

BUILD A HIGH PERFORMING ORGANIZATION/RELATIONSHIPS

  • Be a trusted and close partner of the whole extended category team including R&D, Medical, Regulatory, T&S, BD&L teams.

  • Develop strong relationship and cooperation with local CMI teams and global CMI colleagues to ensure the common successful delivery of consumer and shopper winning decisions, and share & reapply.

  • Collaborate effectively with other functions including Procurement, Legal, Finance.

  • Build strong relationships with key external partners & agencies to raise the bar and ensure successful project delivery, on time and in budget.

  • Raise organizational capability. Train the organization as needed and pioneer new methods to step change insights & foresight.

Ideal Background

Experience

  • Proven performer with 7+ years of experience working in Consumer & Market insights or related field.

  • International experience: working across multiple countries and OTC experience is a plus

Languages

  • Fluent in spoken and written English.

  • Additional language skills in French or German as a plus

Education

  • University degree. Masters is a plus.

Behavioral and LEAD-competencies

  • Leadership – Envision, engage, enable & execute/impact. Influencing skills, credibility and style which indicate future potential.

  • Act for Change - Embrace change and innovation and initiate new and improved ways of working. Agility & strong flexibility to adapt to constantly changing business environment.

  • Cooperate Transversally Collaborate effectively with peers, stakeholders and partners across the organization to positively impact business results

  • Develop People Take responsibility for developing one’s self and others in anticipation of future business needs

  • Strategic, integrative and analytical thinking. Good CMI foundations: ownership of research design & execution, analysis, and impact. Consumer/shopper/market understanding. Leverages diverse knowledge sources and synthesizes data to drive conclusions & action.

  • High agility, flexibility, creativity, and thirst for experimentation.

  • Excellent communication skills, both written and verbal. Strong presence & inspirational ability.

Excellence in execution and problem solving. Autonomous. Leverages business processes and knows how to get things done to drive impact/output. Project management & planning skills. Balances short and long term priorities.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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