Sanofi Group Consumer & Market Insights (CMI) Senior Manager - Consumer Health Care in Bridgewater, New Jersey
The CMI Senior Manager is a key advisor and business partner to brand marketing teams. He or she is responsible for designing and executing research, synthesizing data sources, research outputs and market trends into best in-class insight and recommending action to support business strategies and decision making.
Ensure people (consumers, shoppers and experts) are at the heart of everything we do. Infuse “people-centricity” and champion the external view across our businesses. Drive “people centricity” in the day to day.
Collaborate with brand marketing and cross-functional partners to create a learning plan / research roadmap that identifies and addresses key knowledge gaps and business opportunities.
Ensure the research roadmap and budget align to key priorities for global and local and across innovation, communications, and foresight.
Lead the development, execution and delivery of custom research studies (qualitative and quantitative) including research design, supplier selection, questionnaire development, analysis, and share-out. Manage research projects to ensure delivery on time, cost effectiveness and quality.
Coordinate learning plans with Marketing team.
Collaborate with Precision Marketing and Media Teams to inform consumer, shopper, and expert advance targets.
Ensure custom segmentation insight is woven throughout creative development and innovation initiatives.
Own a comprehensive understanding of the business environment including competitive brands and products, macroeconomic, social and demographic factors and trends.
Generate forward looking and predictive views of trends by understanding drivers of consumer behavior, articulate clear and compelling requirements for business action.
Develop frameworks & research approaches to monitor brand health and performance.
Connect the dots across multiple sources of data and information to generate insight and make meaningful recommendations that drive competitive advantage and growth.
Local to global: share & reapply best work, be an ambassador for the local consumers, shoppers and experts and enable global teams to develop winning brands & innovation.
Local to global: Enable best use / harmonization of resources (eg. operating model, budget) between global & local CMI.
Collaborates with analytics team on measurement findings and indicated actions.
Bachelor's Degree required, MBA preferred
10+ years of professional experience with relevant consumer insight background
Experience in OTC and/or Consumer Packaged Goods industry
Obsessed with building iconic and people-centric brand experiences
Strong passion and empathy for consumer, shoppers & experts
Strategic, decisive, and inspiring leader as well as a visionary thinker
High bias for action, driving strategic outcomes through influence, collaboration & organizational savviness
Proficient in best-in-class digital insights tools / practices and can successfully deploy in matrixed organization
Visible change agent with an entrepreneurial spirit and proven success in establishing progressive and advanced capabilities
Experience with informing multiple types of projects, including: positioning, brand architecture, creative / messaging development and evaluation, segmentation, innovation development and segmentation, shopper research, path to purchase, etc.
Ability to be strategic and see the big picture
Team player, extraordinarily collaborative and inclusive
Exceptional verbal and written communication skills to influence senior leaders in a fast-moving environment
Exemplary storytelling skills and business acumen to simplify large and complex data into compelling recommendations
Proven Track Record
Exceptional leadership – skills to envision, engage, enable, and execute
Autonomy, strong presence & inspirational ability
Strategic, integrative and analytical thinking
Strong collaboration and influence skills up-down-across organizations and cultures / geographies
Credibility and influence with senior stakeholders
Successfully executing complex projects from design to completion
Management of market research and intelligence agencies
Strong flexibility to adapt to constantly changing business environment
Consistent high performance and delivery
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.