About the job

We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.​

Our Team:

The US Vaccine Marketing and Commercial Strategy team creates and implements customer centric solutions to fully realize the potential of our innovative portfolio and future pipeline. This requires going beyond differentiated (BIC/FIC) vaccine assets to manage complex product operations and devising competitive customer experience advantages. The team includes marketing, early commercial leadership, and product operations.

The Portfolio marketing Associate Director is responsible for developing and leading the execution of the portfolio marketing strategy who has the objective to develop a unique Sanofi Vaccines cross-brands identity, along with Account Management and Retail solutions teams, that authentically reflects Sanofi values and commitment to excellence. This will include the creation of customer personas & customer journeys to enhance our customer centric focus and the development of our broad Portfolio Strategy.

Main responsibilities:

Serve as a key strategic resource for Sanofi Vaccines, fully understanding brand imperatives to execute vaccine portfolio strategy.

Identify customer centric opportunities and solutions to develop, implement, and communicate these solutions specifically within our large, targeted health systems.

Developing Portfolio Solution and Value Based Content primarily focused on Field Facing Teams that engage with Targeted Health Systems and other Large Organized Customers

Expectations:

  • Defining and implementing the Above-Brand Portfolio segmentation strategy that identifies the greatest financial opportunities and informs deployment and execution for all channels in collaboration with Insights and Analytics teams.

  • Driving the assessment, research, creation, and implementation of the Portfolio strategy to drive strong product performance primarily within targeted Health Systems segments (in collaboration with account management team) and contracting entities (e.g., GPOs, PBGs, etc.).

  • Collaborating with Franchise marketing teams to refine strategies, to adjust to changing competitive landscape to develop a single view of our customer for the US vaccines organization.

  • Setting, tracking, and reporting of above-brand performance in customer journey measurement plans.

  • Defining impact measurement KPIs to validate business impact generated.

**Drive “above brands” strategic projects & communicate to our customers **

Expectations:

  • Leading the development of the annual portfolio strategic integrated marketing plans aligned to portfolio strategic imperatives and business goals, including cross-brands trust and confidence initiatives that aims to improve our partnership with our customers.

  • Building a portfolio strategy and positioning in partnership with all internal stakeholders (communication, public affairs, R&D, …) to emphasize our portfolio strengths.

  • Defining omnichannel strategy in collaboration with Omnichannel team for above brand communication and leading tactic implementation et execution

  • Managing the creative agency and other third-party vendors in the development and execution of campaigns

  • Managing the internal legal, regulatory, and medical review and approval of relevant materials to enable HCP communications.

  • Identifying insight gaps and recommending market research to meet strategic goals and monitor performance.

  • Building a One Sanofi Vaccines incentive compensation plan with US GTMC team

Personal development

Objective: To improve performance and maintain attention to an ongoing Continuous Improvement Plan.

Expectations:

  • Opportunity for an individual to showcase Change Agent competencies with building and executing the Portfolio Strategy

  • Routinely identify and prioritize areas of the job where improvement is indicated.

  • Set realistic and attainable objectives for improving job performance in specific areas.

  • Identify specific actions to be taken to improve specific job performance.

  • Make use of company resources and manager to assistance in achieving the Continuous Improvement goals.

  • Establish standards and estimate completion dates by which to measure progress toward Continuous Improvement goals.

  • Monitor progress toward the standard, recognize when the standard is being habitually met and establish another priority objective.

  • Develop a plan designed to maintain or exceed desired competency levels.

  • Attend competency workshops to improve identified competencies.

About you

Who you are:

You are an energetic collaborator who will need to be able to work productively and efficiently in a cross-functional environment and must have a working knowledge of those areas to successfully execute our Portfolio marketing plan.

We expect to have a collaborator that will be a experienced marketing strategist that has a robust experience in annual planning and portfolio strategy.

You must have strong project management skills, and analytical skills.

The candidate needs to have a solid knowledge of US customers segments including Health Systems and contracting entities.

Basic qualifications:

  • Required: minimum Bachelor’s degree, ideally Master’s Degree

  • Marketing expertise – US Vaccine Marketplace preferred

  • More than 5 years relevant experience specific to development of Brand/Portfolio Strategy development and execution

  • Account Management and Business to Business experience preferred

  • Position requires strong project management and analytical skills

Professional Skills:

  • Strong critical and strategic thinking skills

  • Proactive leadership skills and collaboration skills to establish strong networks

  • Proven ability to partner across a matrixed organization including Public Affair, Medical, Market Access and Account Management

  • Experience achieving maximum professional efficiencies through effective organization and time management

  • Strong project management and problem-solving skills

  • Experience managing creative agencies and/or other third-party vendors

  • Excellent oral, written, and presentation skills with a strong attention to detail

  • Experience influencing without direct authority

  • Creativity, enthusiasm, analytical acumen, and exceptional overall business insights

  • Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Public Affairs, Life Cycle Management, and Finance.

Behavioral Competencies:

  • Performance orientation and ability to work and deliver along agreed timelines.

  • Confident, articulate, and comfortable in team environment.

  • Passion for networking and relationship building is strongly preferred.

  • Team oriented.

  • Ability to effectively prioritize and operate calmly under pressure

  • Positive “can-do” attitude, proactive, and a self-starter

Why Choose Us

  • Bring the miracles of science to life alongside a supportive, future-focused team.​​

  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.​​

  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.​​

  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.​

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.​

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