Sanofi Group Associate Brand Manager, Icy Hot in Bridgewater, New Jersey
POSITION OVERVIEW :
Are you a passionate brand builder and business leader ready to continue the growing momentum behind Icy Hot, the #1 topical pain brand in the US? This is an exciting time to join as we evolve to meet the ever-changing needs of our consumers and customers, and unlock new sources of growth. The Icy Hot Associate Brand Manager will play a critical role in managing the business and delivering key aspects of our activation plans. Join us as we take the Icy Hot brand to new heights and frontiers. We look forward to hearing from you!
Associate Brand Manager Role & Responsibilities Summary:
Assist in strategic leadership for brand, ensuring aligned Where to Play and How to Win choices to drive sustainable sales growth and profitability
Own sales and consumption forecasts, liaising with cross-functional partners and representing brand in S&OP meetings to drive towards a consensus forecast.
Own brand and competitive analysis by leveraging Nielsen, as well as other internal and external data platforms, to continuously assess the health of the business (HOB) and deliver actionable business insights.
Own marketing A&P budget. Manage updates to A&P budget throughout the year, make recommendations for reallocation opportunities, open POs and track invoices. Also forecast returns and obsolescence expenses.
Lead website refreshes to ensure website is properly updated with current assets and communication and is an integral part of a 360-degree brand amplification
Lead consumer promotion and shopper marketing initiatives, in partnership with integrated marketing and sales strategy to drive lower funnel conversion
Own measurement and analysis of key brand initiatives including consumer promotions and website.
Liaise with medical, legal, and regulatory team to ensure timely review and alignment on marketing assets.
Support new product launch readiness.
Act as the brand champion for social media, e-commerce and point-of sale activation.
Perform other duties as assigned.
Bachelor’s degree from an accredited four-year college or university. MBA or equivalent preferred.
3-5 years work experience, including 1-3 years experience in brand marketing, especially in OTC or FMCG.
Proven ability to operate in a way that is consistent with CHC Play-To-Win Behaviors: Stretch, Take Action, Act for Patients & Customers, Think Sanofi First
Strong analytical acumen
Excellent communication skills, both written and verbal
Creativity and problem-solving
Strong interpersonal skills
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.